AI Insights · Timothy · April 2022
Top 5 Social Apps on Android in Africa Q1 2022
In Q1 2022, TikTok, Facebook Lite, Instagram, TikTok Lite - Save Data, and Facebook led the social app market on Android in Africa with notable trends in downloads and active users.
In the first quarter of 2022, the top 5 social apps on the Android platform in Africa exhibited significant trends in downloads and active users. Data from Sensor Tower reveals insights into the performance of TikTok, Facebook Lite, Instagram, TikTok Lite - Save Data, and Facebook.
TikTok displayed a steady increase in weekly revenue, peaking at around $338K in early February. Weekly downloads fluctuated, with notable peaks of 1M in January and March. Active users remained relatively stable, averaging around 21M throughout the quarter.
Facebook Lite saw a consistent rise in weekly downloads, culminating in 743K by the end of March. Active users also experienced growth, reaching nearly 20M in the last week of the quarter.
Instagram had modest revenue, peaking at $304 in mid-January. Weekly downloads varied, with a significant increase to 527K in mid-March. Active users remained steady, averaging around 31M throughout the quarter.
TikTok Lite - Save Data experienced a gradual increase in downloads, reaching approximately 432K by mid-March. Active users fluctuated slightly but stayed around 9M on average.
Facebook exhibited consistent revenue, peaking at about $8K in late December. Downloads rose steadily, hitting 477K in mid-March. Active users showed a stable upward trend, reaching over 84M by the end of March.
For more detailed insights and data, visit Sensor Tower.